Artist Marketing

Lamon Records is committed to promoting and marketing our artists and music releases. We take a multi-leveled approach to artist promotion, concentrating not only on radio promotion, but also on retail marketing, media coverage, artist showcases, music video support, viral and social marketing, and more.

Click to watch our presentation of:

You've Made A Record: Now What

 

Artist Promotion & Music Marketing

We maintain relationships with entertainment journalists, music publicists and others in the media.

Using “One Sheets,” label press releases, 3rd party publicists, and other outlets to promote and draw attention to our artists’ music and releases, we spread the world to anyone who will listen. We concentrate on reaching music buyers for retail chains, independent book stores, record shops, digital download servers, and a number on online retail music outlets.

Our label’s publicists use a list of music and entertainment writers and reviewers to promote the artist career, as well as the current music collection we’re promoting in as many media outlets as possible… all geared towards driving sales and awareness of our artists’ music.

 

Social Media

We design effective and targeted viral marketing strategies to grow an audience and lay the ground work for building a viable music brand surrounding our artists.  Capitalizing on the amazing power of social networks, entertainment blogs, media sharing sites and more, we push the edges of the latest technology to drive awareness and help build fan bases for our artists around the world.

 

Artist Development, Bookings and Management

We focus on being an artist development record label, handling everything from production, distribution, marketing, and more, but we can also support artists by recommending and connecting them with booking agents, promoters, and others as a member of the artist management team.

Complete our New Artist Online Submission Form.